Bruce Weinberg

About Bruce Weinberg

I am a catalyst for elevating brands to achieve maximum exposure and record-setting profitability. As an Integrated Marketing Leader, I have transformed global brands over the last 20+ years. I specialize in marketing strategy development, marketing innovation, tactical execution, and team leadership, where I achieve success by inspiring teams to apply imagination and industry best practices. With equal amounts of drive and determination, balanced by a collaborative spirit, I am also a highly skilled leader with a proven ability to motivate top-performing teams to exceed expectations in all areas of corporate communications, web development, digital and traditional advertising, sales promotion, and influencer marketing leading to measurable business growth. In doing so, I have helped dozens of large, mid-size and small companies improve their sales performance and surpass yearly revenue goals. My career began in New York, where I worked for leading advertising agencies, including Ogilvy & Mather, Y&R, Wunderman and Bozell. Trend-setting digital agencies such as Think New Ideas, Razorfish, and K2 Design. Additionally, I spent some time overseas working internationally in Japan for K&L and JWT in Hong Kong. Over the years, my broad-based knowledge and skills have evolved to encompass multi-channel, multi-media, and multi-disciplinary strengths that meet the demands of progressively focused, strategic enterprises. In addition to delivering high-impact projects across the Automobile, FMCG, Education, High-Tech, Lifestyle, Health and Wellness, Hospitality, Financial, Fitness, Medical, New Media, Pharmaceutical and Professional Service sectors, I offer a hands-on approach and service-oriented mindset to impact every business interaction.Outside of work, I enjoy spending time volunteering as both a ski and martial arts instructor.MARKETING EXPERTISE: Advertising | Brand | Direct | Digital | Social | E-Mail | Influencer | PerformanceSELECT CLIENTS: American Express | Apple | AT & T | Boston Scientific | Cunard Cruise Lines | Google | GSK | Honda | H&R Block | Jacuzzi Saunas | Merck | Nikon | Novartis | Pioneer | Ricoh | Terumo | Visa | Wells FargoFeel free to reach me at: b•••••••@hotmail.com for industry and consulting opportunities.

Experience

1. Marketing Director

   Johnson Brothers Appliances

   Oct 2024 — Present · Bend, OR, US

   Overseeing the brand and performance marketing efforts in both traditional and digital environments for Johnson Brothers Appliances, a third generation legacy business and Central Oregon\'s leading appliance retailer.Skills: Business Strategy, New Business Development, People Management, Brand Management, Advertising, Digital Marketing

Education

• American University

  Bachelors, Sociology

• New York University

  Diploma, Direct Marketing

• School of Visual Arts

  Continuing education, Advertising Concept & Design

Skills

• Brand Management
• Direct Mail
• B2b
• Digital Marketing
• Marketing Strategy
• Advertising
• Online Research
• Online Advertising
• New Business Development
• Brand Strategy
• International Business
• Integrated Marketing
• Business Strategy
• Marketing
• Copywriting
• Creative Direction
• Brand Architecture
• Email Marketing
• Management
• Social Networking
• Interactive Marketing
• Brand Development
• Online Marketing
• Interactive Advertising
• Digital Strategy
• Corporate Branding
• Marketing Research
• Strategic Partnerships
• Mobile Marketing
• Sem
• Creative Strategy
• Social Media Marketing
• Relationship Marketing
• Digital Media
• Entrepreneurship
• Market Research
• Web Analytics
• Customer Insight
• Marketing Management
• Web Marketing