Bruce Moore

About Bruce Moore

As the News Director at WREG-TV, I have a proven track record of capturing and…

Experience

1. News Director

   WREG-TV

   Jan 2006 — Present

   PROVEN SUCCESS. Captured and maintain an unprecedented lead in household ratings and demos, driving superior reach and revenue growth. Cultivates a strong culture of collaboration and accountability. Crafts strategic plans to reach target audiences across ever-changing broadcast and digital landscapes. LEADERSHIP. Manages the daily news operations of WREG. Led the team from second place into a position of dominance. Recruits and retains a diverse staff of strong leaders and cross-functional operators. Develops accountability measures. Negotiates contracts with talent and vendors. Manages a multi-million-dollar budget and a staff of more than eighty.IMPACT. Drives the station’s brand with an aggressive coverage style that focuses on accountability and solutions. Oversees an award-winning investigative unit. Grew WREG.com from infancy into one of the most powerful news websites in the state.STRATEGIC PLANNING. Identifies opportunities through data analysis, then communicates transformative goals across multiple work groups. Facilitated focus groups and used the feedback to refine WREG’s brand and tone. Participate in annual strategic planning retreats for long term goal setting. Design community outreach projects to serve communities in strategic areas.

Education

• University of Georgia in Athens

  Bachelor of Arts -- Henry W. Grady School of Journalism, Broadcast News

  1981 — 1985

Skills

• Breaking News
• Broadcast Television
• Web Content
• Television
• Project Management
• Copy Editing
• Media Relations
• News Writing
• Video
• Enps
• Strategic Planning
• Broadcast
• Journalism
• Investigative Reporting
• Social Media
• Non-Linear Editing
• Broadcasting
• Content Development
• Broadcast Journalism
• Video Production