Bruce Lifka
President Welmedix Consumer Healthcare
- Role
- Advisory Board Member at Zansors
- Location
- Williamsburg, VA, US
- LinkedIn followers
- 500 followers
General Business & ManagementView LinkedIn profile
About Bruce Lifka
Senior executive with classical marketing and commercial experience in building global…
Experience
Advisory Board Member
Jan 2017 — Present · Arlington, VA, US
Commercialization and product development advisor on emerging breathing sensor and app technologies.
Education
Fordham University
BS
University of Chicago
MBA
Skills
- Competitive Analysis
- Start-Ups
- Positioning
- Strategic Communications
- Strategy
- Brand Management
- Cross-Functional Team Leadership
- Competitive Intelligence
- Marketing Strategy
- Integrated Marketing
- Market Research
- Pharmaceutical Industry
- Leadership
- Market Planning
- Global Marketing
- Product Management
- Marketing
- Marketing Research
- Marketing Management
- Consumer Products
- Brand Equity
- Product Marketing
- Product Innovation
- Sales
- Product Launch
- Segmentation
- Product Development
- Customer Insight
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