Bruce Jacobson

About Bruce Jacobson

I’ve got two eyes like everyone else. Except one of them is fake. And one time at the fake eye place they brought out a book with designs like a tattoo parlor. They offered me a fake eye that looked like a fireball. It would be like giving my head a logo. I didn’t go for it but ideologically, it made a whole lot of sense.Because having a fake eye conveniently divides the world into Left Side and Right Side. The right side gets continually fireballed. So everyone who’s ever met me needs to immediately make a choice to become a left-side person during our interaction. Staying on my right, say as we walk down Eighth Avenue in Manhattan, it’ll be extremely dangerous for the both of us. It also means I don’t have 210 degrees in my visual field. My range is much narrower. Science tells me they’re working on it but for now, it’s life through a keyhole. And one eye not two means you better be pretty picky about what you choose to see. Turns out, having one less eye is kind of a superpower. One eye becomes your brand. You have no choice but to ignore the bullshit by putting it all on your right side and leaving what really matters on the left.Also, if you’re on a diet, you can make sure they put the bread basket on your right. Online portfolio: https://brucejacobson.carbonmade.com/Contact for access.

Experience

1. Group Creative Director

   VML

   Oct 2021 — Present · NY, US

Education

• Syracuse University

  Bachelor of Science (B.S.), Advertising

  1988 — 1992

Skills

• Digital Media
• Advertising
• Brand Management
• Marketing Strategy
• Outdoor Advertising
• Integrated Marketing
• Brand Architecture
• Online Advertising
• Brand Development
• Interaction Design
• Creative Strategy
• Television
• Corporate Identity
• Creative Direction
• Copywriting
• Concept Development
• Interactive Marketing
• Digital Marketing
• Interactive Advertising
• Digital Strategy