Bruce Hunroe

Experience

1. Google Ads Account Manager

   Digitalcoast Marketing Llc

   Jan 2015 — Present · Charleston, SC, US

   Jan 2015 - Present · 9 years 5 monthsI create and manage clients\' digital marketing campaigns. I maintain and monitorkeyword bids, account daily and monthly budget caps, impression share, quality score,and other important account metrics. I gauge client success based on data extracted from Google Analytics as well as the Google Ads platform. I also monitor competitors throughAuction Insights. I offer clients full accountability with detailed reports generatingweekly and monthly reporting for all major metrics, goals tracking, revenue tracking, andother paid search initiatives.I provide recommendations and execute strategies for keyword opportunities, campaignstructuring, targeting, display network, and other facets of paid search in accordancewith clients’ goals. Other responsibilities include providing oversight and managing newpaid search campaigns, ad groups, and accounts and aid in the creation of paid searchmarketing initiatives.I create and manage clients\' digital marketing campaigns. I maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. I gauge client success based on data extracted from Google Analytics as well as the Google Ads platform. I also monitor competitors through Auction Insights. I offer clients full accountability with detailed reports generating weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. I provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with clients’ goals. Other responsibilities include providing oversight and managing new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Teamwork and Coaching

Skills

• Peoplesoft Financials and Supply Chain Management 9.2 Peoplebooks
• Google Adwords
• Private Placements
• Microsoft Onedrive
• Content Marketing
• Project Management
• Articulate Quizmaker
• Loss Mitigation
• Content Development
• Web Content Creation
• Employee Training
• Google Adwords Certified
• Teaching
• Reputation Management
• Articulate Presenter '13
• Content Management
• Call Centers
• Google Adwords Professional
• Microsoft Visio ’10
• Team Leadership
• Snagit Editor '11
• Training Delivery
• Online Reputation Management
• Google Analytics
• Snagit Editor ’11
• Management
• Team Building
• Training & Development
• Process Improvement
• Training
• Strategic Planning
• Microsoft Onenote
• Web Content Writing
• Technical Writing
• Online Content Creation
• Microsoft Sharepoint ’10
• Visio 2010
• Security Training
• Microsoft Office
• Content Strategy