Bruce Herriott
Senior Digital Strategist @ FGS Global | Transforming Reputational Challenges into Strategic Opportunities
- Role
- Senior Associate - Paid & Organic Social at FGS Global
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
Experience
Senior Associate - Paid & Organic Social
Jun 2021 — Present · Washington, DC, US
Led a record-setting $17.3M nonprofit fundraising campaign (124% YoY growth) by designing and leading integrated digital strategy across social, email, and client communications.Developed AI predictive risk assessment tool to identify client threats and inflection points and track their evolution over time.Applied AI-enabled media analysis tools and advanced data comprehension to effectively navigate crises, seize decisive opportunities, and support one of the largest global mergers of the decade.Designed enterprise-level social and rapid response strategies for Fortune 500 clients, enabling measurable impact on reputation and business growth during high-pressure challenges.Cultivated deep relationships with government stakeholders, including advising a foreign finance ministry on U.S. development partnerships, scaling engagement through innovative digital campaigns that surpassed benchmarks by 64%.Transitioned firm’s internal newsletter ecosystem to a new platform, leading new protocol establishment, backend development, and training colleagues to ensure adoption across teams.
Education
American University
PR & Strategic Communications, School of Communications
2017 — 2021
International Baccalaureate
Diploma, Liberal Arts and Sciences, General Studies and Humanities
2015 — 2017
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