Bruce Gersh
President & Chief Operating Officer @11 11 Media
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WORK HISTORY
President & Chief Operating Officer @11 11 Media
Los Angeles, CA, US
Leading global integrated media and IP company with the mission of pushing boundaries, inspiring audiences, empowering creatives and driving lasting positive impact across the world. Founded by Paris Hilton and Bruce Gersh
EDUCATION
California State University, Northridge
Bachelor of Science - BS, Accounthing Theory and Practice
SKILLS
ABOUT BRUCE GERSH
An Emmy-Award winning media executive offers 20+ years experience, excelling in business development, digital, strategic planning, brand development, franchise management, and distribution. Offers global experience across a broad range of platforms, and is known as a highly effective leader, team builder, deal initiator, and entrepreneur.Other examples of my work include:Led operations, business development, sales, and editorial oversight of Meredith’s largest brand, PEOPLE Magazine and PEOPLE Digital, including PEOPLE.com and PEOPLE TV.Delivered $500M+ revenue for ABC television franchises such as Lost, Grey’s Anatomy, and Dancing with the Stars.Served on the William Morris Agency team that brokered, advised, and negotiated the formation of a joint venture between Hasbro and Discovery Communications.Launched a Commercial Group for ITV Studios America, extending existing and new franchises across multiple business areas, distribution channels, and platforms.Co-founded FishBowl Worldwide Media and managed IP development and production for several television series including, America’s Funniest Videos on ABC, Upload with Shaquille O’Neal on Tru TV, Toned Up on Bravo, as well as Ultimate Proposal, and Stunt Nation on Yahoo.Managed Creative Development, and Production of hundreds of episodes on Television and Digital Platforms.Created the first contexualized Commerce program on HSN and ABC.com for ABC Daytime.Led Global Business Development at ABC for emerging platforms on ABC.com, Mobile, Blu-Ray, VOD, SVOD, EST, and digital conversion opportunities.With experience that includes working for industry-leading media companies as well as startup operations, I bring a wide-array of experience and expertise to my work. I earned my Bachelor’s in Business Administration, in Accounting Theory and Practice, and my earliest professional experience includes financial management and tax planning.
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