Bruce Frampton
Gtm Innovation & Sales Technology Manager @Thomson Reuters
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WORK HISTORY
Gtm Innovation & Sales Technology Manager @Thomson Reuters
London, GB
Delivering sales process efficiencies, unlocking growth, improving data standards and analytics and aligning global team go-to-market processes as part of the Thomson Reuters European TeamExcited to utilize 25years of client engagement expertise to help propel the team with predictive strategies and rapid implementation.
EDUCATION
Thames Valley University
HND Business & Finance
SKILLS
ABOUT BRUCE FRAMPTON
Taken on a new role at Thomson Reuters as GTM Innovation & Sales Technology Manager.This isn\'t a lateral move into sales ops. It\'s a mandate to build something — a fully operationalized, AI-powered digital sales engine that changes how the entire segment sells, retains, and grows. The mission is clear: Compress deal cycles through AI-enabled pipeline intelligence.Improve win rates with data-driven opportunity frameworks that surface risk before it becomes a problem.Grow AOV by embedding AI-assisted account intelligence directly into the workflow.Design and implement a scalable digital sales process from the ground up — one that becomes the operational backbone for how our teams go to market.The toolkit? Salesforce, Gong, LinkedIn Sales Navigator, Claude, Chili Piper, and internal playground - Open Arena — not as standalone tools, but as an integrated, intelligence-led ecosystem built for how elite sales teams actually operate. But the real work is the human side. Driving behavioral change at scale. Building habits that stick. Turning AI capability from something people are aware of into something they can\'t imagine selling without. I\'ve spent the last several years doing exactly this — scaling AI adoption programs, building adoption and enablement frameworks, and demonstrating that the gap between intention and execution in enterprise sales is almost always a systems and enablement problem, not a people one.Now I get to do it across an entire segment, at scale, with the full backing of one of the world\'s leading legal technology organizations.Core Expertise:AI sales transformation | Tech competitive intelligence | Sales enablement at scale | AI orchestration & automation | Executive stakeholder management | Tech-to-Sales/Sales-to-Tech translationTechnology Stack: Gong, Salesforce Agentforce, Microsoft 365 Copilot, LinkedIn Sales Navigator, custom AI frameworks for customer sentiment analysis and deal acceleration.I combine 25 years of technology sales experience with emerging AI capabilities to create scalable, data-driven solutions that accelerate pipeline and increase win rates.Co-lead: TR Global Allyship CommunityRecognition: President\'s Club 2021 | TR Global Mentor SquadConnect with me to discuss AI in sales, competitive intelligence automation, or building AI-enabled GTM strategies.
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