Bruce Fagerstrom
Integrated Group Director at Cooper Smith
- Role
- Integrated Group Director & Chief Strategist at Cooper Smith
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Bruce Fagerstrom
Author and experienced Integrated Communications Group Director. Extensive knowledge of cross-channel media planning and buying and a passion for linking advertising efforts to client success. I have successfully managed digital and offline media campaigns for many Fortune 500 companies across multiple categories and have planned for a diverse set of target audiences including kids, teens, moms, adults, and seniors. I am adept at partnering with clients, forging consensus, and selling the agency’s recommendations. I believe in mentoring the next generation of advertising professionals and seek to imbue my teams with a love of marketing and a passion for excellence. Comfortable and experienced leading new business pitches. Sometime music news writer and film photographer (ala the photo in my page header).
Experience
Integrated Group Director & Chief Strategist
Jan 2016 — Present · Stamford, CT, US
Manage planning for Charter Communications\' Spectrum brand, including residential andbusiness customers. Oversee multi-media implementation, including digital video and audio, television,radio, and newspaper, in over one hundred local markets driving signups,customer actions, and tracking ROI. Established and manage the Stamford office for the agency.
Education
Middlebury College
B.A.
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