Bruce Dinardo
SVP, Deposit Product Profitability
- Role
- SVP, Deposit Product Profitability at Citizens Financial Group, Inc
- Location
- Wilmington, DE, US
- LinkedIn followers
- 500 followers
About Bruce Dinardo
Senior Finance Executive with over twenty years of banking experience specializing in Branch Banking analytics and Credit Card strategies. Leadership experiences range from financial reporting to market analysis; spanning multiple business and product lines.Partnered with all functions of credit card management teams (Sales, Marketing, Risk, and Operations) to effectively manage:* Affinity/Co-brand partnership profitability* Marketing Spend optimization across various acquisitions channels (mail, internet, etc)* New/Existing account pricing strategies* Design and ongoing evaluation of reward programsWorked extensively with Banking Center leaders to:* Develop sales and staffing targets at the branch level* Evaluate impact of site closures/consolidations* Design and execute performance reporting
Experience
SVP, Deposit Product Profitability
Jan 2015 — Present
Strategic analytics relating to deposit product fees and overall relationship profitability.
Education
University of Delaware
BS, Finance
1982 — 1986
Skills
- Credit Cards
- Retail Banking
- Securitization
- Mortgage Lending
- Consumer Lending
- Financial Services
- Forecasting
- Segmentation
- Financial Analysis
- Analytics
- Leadership
- Loan Origination
- Program Management
- Expense Management
- Vendor Management
- Strategy
- Marketing
- Pricing
- Cash Management
- Commercial Banking
- Management
- Budgets
- Finance
- Mergers & Acquisitions
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