Bruce Couch
Regional Account Executive at Keurig Dr Pepper Inc.
- Role
- Regional Account Executive (Mid-atlantic) at Keurig Dr Pepper Inc.
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
Experience
Regional Account Executive (Mid-atlantic)
Jan 2016 — Present · Richmond, VA, US
Keurig Dr Pepper is one of the largest CPG companies in the US with 15 billion in annual sales. My current role as Regional Account Executive (Mid-Atlantic) is a sales & support position within the KDP Foodservice Team. This includes geographic territories Virginia, West VA, Maryland, Delaware, and DC. Key account coverage includes contract and target customers with multiple locations in the QSR, Casual Dining, Fine Dining, and Fast Casual space. Broad liner and commissary operations include relationships with PFG, Sysco, US Foods, and PBNA. This is a high-level selling position that includes extensive knowledge of the customer negotiation process, and the ability to work internally with both finance & legal teams. Ultimately, the goal is to create new beverage agreements that align our partners with the KDP foodservice portfolio.
Education
Radford University - College of Business and Economics
Bachelor's degree
Radford University
Bachelor of Business Administration (B.B.A.)
Skills
- Product Management
- Product Development
- Distribution
- Profit & Loss Management
- Product Marketing
- Sales Management
- Profit Margins
- Interviewing
- Pricing Strategy
- Contract Negotiation
- New Hire Training
- Sales Process
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