Christopher Brown
Global Omnichannel & Personalisation Solution Architect @Eli Lilly and Company
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WORK HISTORY
Global Omnichannel & Personalisation Solution Architect @Eli Lilly and Company
Bracknell, GB
Leading the solution architectural for Eli Lilly\'s Adobe Experience Platform (AEP) capability, shaping how the organisation delivers personalised omnichannel experiences across medical and commercial channels globally.
EDUCATION
University of Portsmouth
BSc, Computer Science
SKILLS
ABOUT CHRISTOPHER BROWN
I design and deliver global technology architectures that transform how pharmaceutical organisations engage with their customers - at scale, across borders, and in regulated environments where getting it right matters. With 18+ years at Eli Lilly, I\'ve progressed from IT quality and compliance foundations through to leading the architectural vision for global omnichannel platforms spanning AWS, Salesforce Marketing Cloud, Veeva CRM, and Adobe Experience Cloud. Recent highlights: Scaled a Next Best Action/Engagement platform to 62 countries, reaching 3.8M sendsDrove global adoption of a multichannel engagement capability from 5 to 52 countries, a 900% increase in under two yearsRedesigned data architecture to cut Sales Alignment latency by 50%AWS Certified Solutions Architect (Associate) and AWS Certified AI Practitioner My strength is in bridging technical complexity and business reality — translating ambiguous problems into clear architectural decisions, and bringing teams and stakeholders along for the journey.
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