Abby Brown

About Abby Brown

I’m a Director of Project Success who helps creative organizations turn complexity into clarity and vision into execution.My career spans creative agencies, large-scale global events, brand marketing, product development, entrepreneurship, and executive partnerships. This breadth gives me a grounded understanding of how businesses should work and how they actually work.I sweat the details to protect the vision, specializing in building the systems, processes, and team structures that reduce friction, support creativity, and keep work moving forward. Whether it’s resourcing teams, improving workflows, removing roadblocks, or aligning leadership, I bring calm and clarity to complex environments.At XD Agency, I lead strategic resourcing and operational planning across projects, ensuring teams are supported from kickoff through delivery. I connect people, tools, and timelines with intention so work doesn’t just get done - it gets done well.What sets my background apart is the balance of operational rigor and creative fluency. I understand how creatives think, how leaders make decisions, and how systems must flex to support both. Through this lens, I design operations that build trust, reduce chaos, and sustain long-term growth.At my core, I love helping organizations grow in a way that feels thoughtful, human, and built to last. Imagine what would be possible if your teams felt supported, clear, and empowered to do their best work? Over here doing it,#everydamnday.

Experience

1. Director of Project Success

   XD Agency

   Jun 2025 — Present · San Diego, CA, US

   Part strategist, part problem solver, part team cheerleader, I lead the charge in making sure every project (and the people behind it) are set up to thrive. I help to build smarter processes, manage resource needs with intention, and keep communication flowing across teams. From kickoff to delivery, I connect the dots between people, tools, and timelines so projects don’t just get done, they shine. Core Responsibilities:• Serve as communication liaison between Heads of Departments, Project Leads, and project teams to ensure alignment, clarity, and smooth project execution.• Strategize, secure, and manage staffing across projects, including negotiating fees and terms to establish sustainable resource partnerships.• Oversee resource allocation and workflow, ensuring teams are optimized for performance and capacity is effectively managed.• Design and implement agency-wide and project-specific systems, processes, and tools that reduce friction, support creativity, and drive efficiency.• Facilitate weekly project- and people-focused meetings to maintain accountability, remove roadblocks, and keep teams moving forward.• Partner with Agency Operations and FinOps to ensure seamless project setup, execution, and completion workflows.• Lead onboarding and training for new resources, supporting adoption of tools, processes, and operational best practices.• Maintain resource tracking, approve coverage and time-off requests, and provide guidance to Resource Management to ensure smooth departmental operations.

Education

• RMIT University

  Masters in Communication, Advertising

  2010 — 2011

• Marist University

  Bachelors in Communication, Public Relations, Fashion Merchandising, Business

  2004 — 2008

Skills

• Creative Writing
• Brand Development
• Customer Relations
• Advertising
• Merchandising
• Public Relations
• Account Management
• Fashion
• Event Management
• Marketing Communications
• Promotions
• Marketing Strategy
• Press Releases
• Media Relations
• Research
• Social Media
• Microsoft Office
• Photoshop
• Powerpoint
• Event Planning
• Illustrator
• Word
• Excel
• Blogging
• Writing
• Customer Service
• Indesign
• Internal Communications
• Consumer Insights
• Direct Marketing
• Integrated Marketing
• Mac
• Facebook
• Visual Merchandising
• Digital Strategy
• Microsoft Excel
• Email Marketing
• Digital Marketing
• Creative Strategy
• Social Media Marketing