Broti Roychowdhury
Creative Director | Content Strategist | Brand Marketing Communication Specialist at Tata 1mg | Ex DDB Mudra Group | Ex Bombay Shaving Company |
- Role
- Principal - Creative at Tata 1mg
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Broti Roychowdhury
Creative Director, Brand Strategist, Communications Specialist. More than a decade and half of experience, most of which has been in the advertising industry as a Writer/ Creative Director. Won an Effie Bronze for DDB Mudra Group in 2016. An alumnus of S.P. Jain Institute of Management and Research, Mumbai.(2019).
Experience
Principal - Creative
Feb 2025 — Present · Gurugram, IN
Driving Creative Strategy & Brand Leadership at Tata 1mg: I lead a multidisciplinary team of writers, art directors, editors, and brand thinkers to build a voice that’s bold, human, and unmistakably Tata. From high-impact brand campaigns to culture-shaping content, I craft narratives that spark trust externally and pride internally.This role isn’t just about execution, it\'s about steering brand direction, aligning stakeholders across leadership, marketing, product, and business, and protecting the creative soul of India’s most trusted digital health platform.Recent work creating buzz:– 30-Minute Medicine Delivery: A high-velocity campaign redefining convenience in digital health, from idea to execution in record time.– Tata 1mg Labs hits Patna, Bhubaneswar, Ranchi: Hyperlocal OOH takeovers now scaling to more cities.– #SawaalUthao: A gutsy, pan-India callout demanding authenticity and taking on fake meds head-on.– Grand Saving Days: “A health sale so big, it made even your neighbourhood chemist blink.” From witty WhatsApp drops to scroll-stopping creatives, we turned routine medicine-buying into a celebration of savings.
Education
Jadavpur University
B.A., M.A., Comparative Literature, Film Studies
St. Michael's School
Xth (ICSE)
SPJIMR SP Jain Institute of Management & Research
Post Graduate Executive Management Programme, Business Administration and Management
2017 — 2019
Skills
- Integrated Marketing
- Photography
- Brand Development
- Corporate Branding
- Creative Strategy
- Marketing
- Creative Direction
- Social Media
- Media Planning
- Publishing
- Digital Strategy
- Corporate Communications
- Online Advertising
- Marketing Communications
- Digital Marketing
- Concept Development
- Advertising
- Writing
- Strategy
- Direct Marketing
- Brand Management
- Copywriting
- Interactive Advertising
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