Brooks Gordon

About Brooks Gordon

I’m a growth-focused executive with 30+ years of experience helping organizations scale revenue, expand market presence, and commercialize innovation across life sciences, clinical research, healthcare, and technology-enabled industries.Throughout my career, I’ve been brought in to accelerate momentum in complex environments—whether revitalizing commercial strategy, launching new ventures, integrating acquisitions, or building new partnership channels. My focus is helping organizations move from opportunity to execution by aligning strategy, partnerships, and operational execution around a clear path to growth.I specialize in strategic partnerships, business development, and go-to-market leadership, particularly in environments where companies are scaling new services, commercializing technology, or navigating organizational transformation. My experience spans clinical trials, diagnostics, digital health, and technology platforms supporting the life sciences ecosystem.Known for building high-performing teams that thrive in competitive markets, I bring a practical, data-driven approach to leadership. I work closely with executive stakeholders to translate strategy into measurable outcomes—strengthening both commercial performance and organizational capability.My leadership approach is grounded in continuous development and informed by the TriMetrix EQ Executive Leadership Assessment (DISC, Driving Forces & Emotional Intelligence), reflecting a strategic, results-driven style with strong influence, stakeholder alignment, and relationship leadership.I’m often trusted by leadership teams to navigate high-stakes transitions, align people and systems, and accelerate market impact across complex organizations.Core Areas of Focus• Strategic Partnerships & Business Development• Commercial Growth & Market Expansion• Clinical Trials, CRO & Life Sciences Ecosystems• Go-to-Market Strategy & Commercialization• Sales & Marketing Alignment• Cross-Functional Leadership• Organizational Transformation• Operational Excellence (Six Sigma)• Product & Market Strategy• Financial Modeling & P&L Leadership• Data-Driven Decision Making & Predictive Analytics

Experience

1. Clinical Trial Recruiting Business Lead

   Seen & Heard Health

   Feb 2025 — Present · Richmond, VA, US

   Recruited to help commercialize Seen & Heard Health (formerly RealMessengers), an AI-driven patient recruitment platform originally developed through DARPA initiatives. Brought in at an early stage to shape the clinical trial recruitment use case and lead the go-to-market strategy, industry partnerships, and commercialization efforts supporting biotech sponsors and CRO partners.Working closely with executive leadership, product development teams, and clinical operations stakeholders, I focus on aligning AI-driven patient-matching capabilities with the operational realities of clinical trials—helping sponsors and CROs improve recruitment targeting, engagement, and trial execution.Key contributions include:• Developed and launched the go-to-market strategy positioning RealMessengers as an AI-driven platform for clinical trial recruitment and patient engagement across biotech and CRO markets• Built investor presentations, competitive market analyses, and strategic outreach programs to support partnership development and commercialization• Established industry engagement with biotech sponsors and CRO stakeholders to align recruitment criteria with clinical trial operational requirements• Oversaw IRB-aligned compliance frameworks and patient engagement protocols to ensure regulatory-safe recruitment and ethical participant outreach• Secured early channel and platform partnerships to support market entry, ecosystem integration, and early commercial traction• Collaborated with product and engineering teams to align patient-matching algorithms and recruitment workflows with sponsor trial protocols and inclusion criteria

Education

• Boston College Carroll School of Management

  Master of Business Administration - MBA, Dual Concentration: Management of Financial Institutions; Management of Information Systems

  1995 — 1997

• University of San Francisco

  BA, Marketing

  1985 — 1989

• Tamalpais High School

  Diploma

  1982 — 1985

Skills

• Business Strategy
• New Business Development
• Product Development
• Leadership
• Project Management
• Partnerships
• Six Sigma
• Corporate Development
• Financial Forecasting
• Restructuring
• Valuation
• Workshop Facilitation
• Cross-Functional Team Leadership
• Analytics
• Business Development
• Vendor Management
• Finance
• Management
• Strategy
• Forecasting
• Strategic Partnerships
• Start-Ups
• Mergers & Acquisitions
• Integrated Marketing
• Sales
• Budgets
• Marketing
• Business Analysis
• Entrepreneurship
• Competitive Analysis
• Strategic Planning
• Process Improvement
• Crm
• Training
• Program Management
• Team Leadership
• Sales Operations
• Product Management
• Executive Management
• Business Process Improvement