Brooks T.
Growth Architecture + Capital Allocation + Analytics Deployment | Director, Analytics & Performance @ Capital One
- Role
- Director, Performance & Analytics at Capital One
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Brooks T.
Growth Architecture + Capital Allocation + Analytics Deployment
Experience
Director, Performance & Analytics
Mar 2023 — Present · Chicago, IL, US
Influence enterprise capital allocation across ~$700M in annual acquisition investment, connecting Business, Product, Segment, and Growth performance to portfolio-level financial outcomes.Implement governance frameworks linking ~$350M in Brand Media investment directly to credit performance and broader P&L impact, strengthening enterprise visibility into risk-adjusted return.Own end-to-end deployment of a ~$75–95M acquisition portfolio, responsible for strategic planning, tactical execution, testing, budget governance, and performance accountability.Design structured scenario modeling frameworks (Base, Recency, Aggressive, Stress) to evaluate capital deployment trade-offs across growth, risk, and long-term enterprise value under varying competitive and macro conditions.Build and scale advanced measurement systems including MTA, response curve simulations, clean room measurement, and structured experimentation to quantify incremental business impact across performance and brand ecosystems.Oversee implementation of data and modeling pipelines that operationalize valuation frameworks into live optimization systems across performance and brand environments.Partner with Finance, Credit, Risk, and Product leaders to assess underwriting shifts, segment expansion, and lifetime value trade-offs when shaping growth strategy.Translate complex modeling outputs into executive-level decision ranges, emphasizing disciplined trade-offs between scale, efficiency, and downside risk.
Education
Murray State University
Bachelor's Degree, Business Administration and Management, General
2005 — 2009
DePaul University
Master's of Data Sciences, Computational Mathematics
2018 — 2026
Murray State University
Master of Business Administration - MBA
Murray State University
Master's of Business Administration (M.B.A.), Business Administration and Management, General
2015 — 2017
Skills
- Customer Service
- Customer Satisfaction
- Marketing
- Marketing Strategy
- Account Management
- Digital Marketing
- Client Presentation
- Marketing Analytics
- Project Management
- Microsoft Office
- Sales
- Digital Strategy
- Email Marketing
- Microsoft Excel
- Online Advertising
- Management
- Team Building
- Client Services
- Team Leadership
- Analytics
- Leadership
- Project Planning
- Time Management
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