Brooks Busby
Supporting Corporate Partners & Fans Through Marketing, Merch, Licensing & Retail Programs
- Role
- Director of Merchandise and Licensing at Ao Racing
- Location
- Salisbury, NC, US
- LinkedIn followers
- 500 followers
About Brooks Busby
Telling stories is what I love to do. After starting my career at NASCAR, I\'ve honed my…
Experience
Director of Merchandise and Licensing
Jun 2025 — Present · St Charles, IL, US
With an unwavering commitment to on-track excellence and fan engagement-and the fastest growing merch program in IMSA-AO Racing embodies the excitement of motorsports. Since 2022, AO Racing has quickly become a dynamic force; with a global footprint, we focus on making racing accessible and enjoyable for fans of all ages. Our merch reflects that passion!
Education
Appalachian State University
BS, Communication Disorders, Minor, Psychology
1993 — 1997
Skills
- Event Planning
- Entertainment
- Marketing
- Sponsorship Activation
- Licensing Negotiations
- Account Management
- Motorsports
- Trade Shows
- Market Planning
- Brand Development
- Racing
- Mobile Marketing
- Nascar
- Partnership Marketing
- Integrated Marketing
- Brand Management
- Marketing Strategy
- Product Marketing
- Brand Awareness
- Sports Marketing
- Sports Management
- Sponsorship Sales
- Brand Licensing
- Social Media Marketing
- Motorsports Marketing
- Strategic Planning
- New Business Development
- Sponsorship
- Licensing
- Event Management
- Ticket Sales
- Strategic Partnerships
- Sports
- Business Development
- Digital Marketing
- Relationship Marketing
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