Brook Nymark

Senior Manager, Take to Market and B2b Content Strategy @Bell

Toronto, ON, CA

Content strategy lead and editor-in-chief for all B2B content (video, thought leadership, customer stories, ABM campaigns, events, advertorials and sales collateral). Content spans SaaS, Cybersecurity, AI, Customer Experience, IoT, and Network solutions. In addition to planning and writing some material myself, I build, support and develop the team responsible for briefing and approving advocacy, demand generation and communications tools for each stage of the customer journey. This includes a full-time Editorial Team and Customer Advocacy Manager, as well as a roster of creative agencies and freelancers. I also set budgets and KPIs for the teams and their activities.

University of Toronto

Certificate: Multimedia Storytelling & Content Marketing

The University of Freiburg

BA

Trent University

Bachelor of Arts

University of Pennsylvania - The Wharton School

Introduction to Marketing (Coursera)

First Nations University of Canada

Certificate

Dalhousie University

Master of Arts

Toronto Metropolitan University

Various publishing courses