Brooklyn Trammel Emery
Brand Communications Manager @Hankook Tire America Corp.
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WORK HISTORY
Brand Communications Manager @Hankook Tire America Corp.
Nashville, TN, US
Hankook Tire is a global leader in innovative tire technology, delivering high-performance solutions through cutting-edge research, sustainability initiatives, and strategic brand partnerships. Recognized for industry leadership and innovation, we continuously launch groundbreaking products designed for the future of mobility while strengthening our presence through major sponsorships and OEM collaborations. As a trusted partner to the world’s most prestigious automotive brands, Hankook is shaping the future of driving with advanced engineering and customer-focused solutions.At Hankook Tire, I lead Brand Communications for the North American headquarters, overseeing local integrated strategy development across Social Media, Public Relations, CSR, B2B and B2C events, Digital Marketing, Sponsorships, and B2B initiatives. My role focuses on driving brand growth and engagement through integrated marketing efforts that align with both regional and global business objectives.I lead a collaborative team including a Visual Communication Specialist, Brand Communications Specialist, Marketing Operations Specialist and Event Specialists who support all Marcomm initiatives for AHQ.
EDUCATION
Shorter University
Bachelor of Fine Arts (BFA)
ABOUT BROOKLYN TRAMMEL EMERY
Accomplished; performance-driven professional with substantial experience in marketing, new product establishment/promotion, ROI improvements, stakeholder engagement, cost control and reduction, and business identification and development. Remarkable acumen in spearheading high-caliber projects and activities for world-renowned global brands. Adept at developing strategic communications plans, aligned with global objectives. Skilled at directing cross-functional teams to ensure transformational impact on team performance. History of success in shaping and enhancing brands reputation in market via utilization of robust strategies. Instrumental in communicating with mixed audiences to influence stakeholders and translate ideas into success.Areas of Expertise• External/Internal Communication• Business & Brand Positioning• Marketing Operations Management• Public & Media Relations • Strategy Development & Implementation• Profit & Revenue Optimization• Customer Satisfaction & Retention • Press Releases & Editorial Content • Team Building & Leadership• Social Media Content Creation• Celebrity & Influencer Marketing• Omni-channel Marketing
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