Brook Johnston
Associate Creative Director (Copy) @Bam Strategy
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WORK HISTORY
Associate Creative Director (Copy) @Bam Strategy
Toronto, ON, CA
EDUCATION
St. Lawrence College
Advertising - Integrated Marketing Communications
SKILLS
ABOUT BROOK JOHNSTON
Strategy first, client-friendly ACD Copywriter. I help brands figure out what they\'re really tying to say. I\'ve developed campaigns for some of the biggest brands in North America — Samsung, PepsiCo, Durex, Nike, Air Miles, Metro, CIBC, Canadian Tire, Hyundai, RBC, and Interac to name a bunch — doing everything from banner ads to national launch spots and positioning strategies for culture-shaping lifestyle brands. Extensive experience in- Brand positioning + story development - Big Idea ™ campaign pitches - Video scripting + on-set/post-production creative direction - Digital, web, and CRM content - Social assets + monthly calendars - Lifestyle + hospitality brands - Cannabis, Financial, Tech, and CPG
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