Brooke W.

About Brooke W.

Global marketing leader with 13+ years of experience translating complex, policy-driven value into human-centered narratives that build trust, mobilize stakeholders, and drive measurable business outcomes. Proven track record leading human-centered campaigns, managing multimillion-dollar budgets, and partnering with C-suite and executive leadership to shape brand strategy across healthcare, corporate, and mission-driven organizations. Adept at cross-functional team leadership, go-to-market execution, and data-driven performance optimization. Known for building content ecosystems that connect diverse audiences—including patients, providers, payers, and employees—to life-changing solutions.My global experience across 10+ countries provides me with unique cultural intelligence. Currently, as an ESL Adjunct Professor, I am further sharpening my ability to translate technical concepts and manage diverse stakeholder needs—skills that directly enhance marketing effectiveness in today’s global marketplace.Core Expertise:Strategy: GTM Strategy, B2B SaaS, Brand Equity, & Value-based Healthcare Marketing.Digital: Salesforce, Social Media Lifecycle, Tech-Enabled Integrated Content Strategy, & Technical Translation.Leadership: Cross-functional Collaboration, Stakeholder Management, & Crisis Communications.

Experience

1. Adjunct Professor

   Rowan-Cabarrus Community College

   Oct 2025 — Present · Concord, NC, US

   Design and deliver student-centric ESL programs using HCD principles to translate complex corporate communication and professional writing into accessible, workplace-ready skills.Orchestrate \"full-funnel\" career readiness training—including resume design and interview coaching—to create a personalized user experience that accelerates job placement outcomes.Partner with academic support services to audit student needs and implement data-driven interventions that resolve learning friction and ensure continuous progress.Leverage 13+ years of corporate leadership and experience across 10+ countries to provide culturally informed insights on global workforce dynamics and inclusive job search strategies.

Education

• American University

  Master of Arts (M.A.), Public Communication

  2011 — 2012

• North Carolina Agricultural and Technical State University

  B.S., Journalism & Mass Communications with a concentration in Public Relations

  2007 — 2010

Skills

• Ap Style
• Public Relations
• Internal Communications
• Media Relations
• Public Speaking
• Social Media
• Leadership
• Editing
• Linkedin Marketing
• Newsletters
• Linkedin Advertising
• Sugarcrm
• Public Policy
• Business Development
• Branding
• Event Planning
• Project Management
• Marketing
• Marketing Strategy
• Strategic Communications
• Email Marketing
• Press Releases
• Sales
• Blogging
• Research
• Data Analysis
• Facebook