Brooke Smith
Senior Vice President, Strategy and Growth @The Variable
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WORK HISTORY
Senior Vice President, Strategy and Growth @The Variable
At The Variable, we believe the future isn\'t inevitable. It\'s inventable. Meaningfully differentiated brands drive performance. Performance scales differentiated brands. We do both.
EDUCATION
Salem College
Bachelor of Arts - BA, Communication, Journalism, and Related Programs
SKILLS
ABOUT BROOKE SMITH
I believe the most powerful brands are built from the inside out, when people, purpose, and performance are in sync.With 25 years leading marketing, brand, and communications strategies for technology, CPG, and retail companies, I help organizations transform pressure into progress. My experience spans both sides of the table: from global campaigns that reshape category perceptions to operational frameworks that help CMOs prove the impact of creativity on growth.I’m known for balancing rigor and heart, bringing data-driven clarity to complex business challenges while keeping people at the center of every decision. I’ve built and led high-performing teams, guided CEOs through transformation, and helped brands rediscover their edge through stories that move people and markets.What drives me: helping leaders align vision, people, and performance so growth becomes inevitable and measurable.EXPERTISE: 25+ years of demonstrated success working with technology, CPG and retail clients on business transformation and strategy. Strong brand instincts that serve as a foundation of success in creating consistent messages to expand market share across core and emerging markets. Thrives in highly visible roles that require the emotional and situational intelligence to deftly manage public and media relations, crisis communications, and stakeholder relationships. Skilled in exploring and analyzing market data and consumer metrics to build, refine and enhance plans and develop creative and innovative product campaigns that ensure growth in market capture and brand awareness. In-depth experience handling logistics in budget management strategic planning, lead generation, and campaign development. Competitive knowledge of industry trends and emerging technologies pivotal to propelling a leading-edge digital presence.STRENGTHS:Executive Marketing Leadership • Strategic Planning & Execution • Corporate + Business StrategyCorporate Communications • Continuous Improvement • Brand & Message ContinuityMarket Penetration & Expansion • Public Speaking + Presentations • Client Relationship Management • Multi-Team Leadership + Training • PR + Media Training • Change Management • Crisis Strategy + Communication
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