Brooke Rothman
Brand and Design Strategy Senior Director | Master Workshop Designer & Facilitator | Innovation Coach | Design Thinking Leadership | Qualitative Researcher | Creative Storyteller
- Role
- Global Business Design Director, Human Centered Design and Facilitation at Accenture
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Brooke Rothman
I\'m a brand and design strategist, customer/user/employee experience & behavioral…
Experience
Global Business Design Director, Human Centered Design and Facilitation
Jun 2021 — Present
I help teams cut the fluff and advocate internally and externally for the art of the possible, the power of WHY, and that design is—or should be—in everything. My teams, clients and I dig into complex challenges, ask and answer important (and sometimes difficult) questions, and utilize an array of creative methods and tools that keep work fresh, exciting and motivating. I also: •Lead design thinking, experience design, and agile sprints with multi-functional and cross-geographical executives utilizing an array of methods and models drawn from numerous disciplines to solve internal problems, identify brand and business opportunities, and bring insights to life through storytelling & design •Sell, scope and deliver generative & evaluative research and thoughtfully designed stakeholder co-creation sessions that define current state issues and ideate ideal future state experiences •Ensure service, process, product and communication solutions are prioritized and selected appropriately and align to strategic growth objectives, KPIs & OKRs and client/customer/user needs •Support multimillion-dollar digital transformation origination deals collaborating directly with GTM sales teams to deepen client relationships and grow business organically through customer-centric approaches, insights, value propositions, messaging, narratives & experiences •Design, develop, and implement programs to overcome organizational training engagement challenges and support early talent growth •Collaborate with Human Resources & Employee Engagement teams to clearly define and align on employee needs and future of work priorities and design strategic and easy-to-use digital experiences that will transform the enterprise\'s talent recruiting product, process and programs at large-scale •Additionally, I\'m a proud member of Accenture\'s Design Thinking Faculty and Mental Health Allies *(Senior Manager level at Accenture commensurate with Director level roles)
Education
Florida State University
Bachelor of Arts - BA, Theatre and Communications
Parsons School of Design - The New School
Master of Science - MS, Strategic Design and Management
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