Brooke Randell
- Role
- Senior Marketing Associate at Brilliant Earth
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Brooke Randell
Multi-faceted, skilled communications professional with experience in digital marketing…
Experience
Senior Marketing Associate
Feb 2022 — Present
Own brand community management by responding to a high volume of inbound community questions, comments, and feedback across Facebook, Twitter, Instagram, TikTok, and YouTube- Ladder up customer FAQs with social media team to inform content strategies. Collaborate with the social media team to organize cross-marketing team creative content strategies- Engage with with organic and trending content on Instagram, Twitter, and TikTok as the voice of the brand- Monitor and request rights for user generated content to be repurposed by our social media, blog, and newsletter teams- Manage follow up communication for social media activations and giveaways- Share out voice of customer trends to relevant internal stakeholders to create positive change for website, product development, paid advertising, and customer experience teams- Work closely with customer care team to escalate customer complaints posted on social media- Create strategy for and coordinate weekly Instagram and TikTok Live streams. Work closely with the team member who performs in the videos to highlight relevant promotions, product launches, and broader marketing goals- Communicate with influencers, celebrity VIPs, stylists, and brand partners for PR and marketing activities- Support the communications team on coverage tracking and coordinating gifting orders for VIP recipients.
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