Brooke Gibson
Business Data Analyst @Bell
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WORK HISTORY
Business Data Analyst @Bell
CA
As a key member of the TV1 team, I’ve been instrumental in driving the growth and success of Bell Fibe TV1, a vibrant local community TV channel that brings beloved Canadian talent and unique programming to viewers. Since joining the team on July 2022, I’ve leveraged my data analysis expertise to track and optimize viewership trends, ensuring we deliver exceptional content that resonates with our audience.Key Achievements:Comparing TV1’s performance with the general decline in traditional TV viewership in Canada, TV1’s growth of approximately 40.2% is substantial. When adjusted for the expected industry decline, TV1\'s viewership growth is approximately 89.5%, reflecting a robust performance relative to the overall market trend.•. Significant Viewer Growth: Spearheaded initiatives that resulted in a remarkable increase in TV1’s viewership from July 2022 to June 2024. Despite industry-wide declines in traditional TV viewership, TV1 has experienced notable growth, reflecting our successful strategy in content and community engagement.•. Successful Content Promotion: Launched and promoted popular shows such as The Missus Downstairs starring Mary Walsh & Dave Sullivan, and Vollies, produced by Jonathan Torrens. These shows have helped position TV1 as a go-to destination for high-quality, locally-produced content.• Data-Driven Insights: Utilized advanced data analysis to track viewer trends, identify growth opportunities, and optimize programming strategies. This data-driven approach has been crucial in maintaining and increasing TV1’s audience base amidst changing media consumption habits.• Community Engagement: Developed and executed strategies to enhance community involvement and promote TV1’s unique offerings. Engaged with local businesses, influencers, and events to raise awareness and foster a loyal viewer base.
EDUCATION
University of Guelph
Housing and Real Estate Management
Sheridan College
Advanced Marketing Diploma with Co-op
School of Hard Knocks
Life Experience and Resilience
SKILLS
ABOUT BROOKE GIBSON
As an integral part of Bell\'s TV1 team, my focus on data-driven strategies has contributed to an impressive 89.5% adjusted growth in viewership. My role encompasses not only tracking and optimizing trends but also ensuring content delivered aligns perfectly with audience preferences. With a background in digital marketing, the expertise in customer relationship management and marketing communications has been pivotal in crafting campaigns that resonate deeply with our viewers.The skills honed over my tenure at Bell, including strategic planning and performance analysis, empower me to drive meaningful business results. Our achievements at Bell Fibe TV1 showcase a robust understanding of the market dynamics and an unwavering commitment to excellence. The marketing initiatives I\'ve led underscore a deep-seated value in thorough analysis and continuous improvement, all aimed at elevating the consumer experience.
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