Brooke Dillard

About Brooke Dillard

Experienced Digital Marketing Manager with over 10 years of success driving results through paid social media ads, web UX, and SEO. Expert in crafting compelling campaigns to boost brand visibility and optimize conversion rates. Collaborative team player with a proven track record of sharing insights and achieving collective success. Proficient in social media management, website optimization, and graphic design to enhance digital strategies. Skilled in utilizing marketing automation tools and creating impactful video ads, while staying proactive with industry trends.

Experience

1. Marketing Director

   A Step Ahead Chattanooga

   Sep 2020 — Present · Chattanooga, TN, US

   Lead comprehensive marketing, brand, and communication strategies, focusing on enhancing client engagement and driving growth in brand awareness.+ Optimize social media strategy, achieve a 20% increase in followers YoY and heighten engagement rates through targeted content and segmented advertising campaigns, aligning closely with demographic insights.+ Automate email marketing campaigns via MailChimp, resulting in above-industry-average open rates and increasing click-through rates. Enhance client and donor communication, contributing to increased retention.+ Manage PPC campaigns and Google Ad Grant with Google Ads, successfully increase conversion rates and optimize ad spend efficiency to meet or exceed KPIs. Implement strategies aligned with business objectives and market trends.+ Develop SEO-optimized content, including blog posts and landing pages, for the organization\'s website. Achieve a YoY increase in organic traffic and improve search engine rankings for targeted keywords, supporting broader web marketing goals.+ Lead organizational rebranding initiative to better align with client demographics and improve website UX. Collaborate cross-functionally to implement changes that enhance user experience and align with market expectations.+ Implement Google Analytics 4 and custom-build Google Data Studio reports providing actionable insights into performance across key partners and grant reporting. Utilize data-driven approaches to inform strategic decision-making and optimize marketing initiatives.

Education

• The University of Tennessee at Chattanooga

  BA, Mass Communication/Media Studies

  2006 — 2010

Skills

• Videography
• Event Planning
• Special Events
• Social Media Marketing
• Excel
• Powerpoint
• Microsoft Office
• Photoshop
• Digital Photography
• Photo Editing
• Photography
• Video Editing
• Video Production
• Promotions
• Marketing Communications
• Advertising
• Social Media
• Editing
• Video
• Microsoft Excel
• Public Relations
• Corporate Communications
• Marketing
• Final Cut Pro
• Press Releases
• Graphic Design
• Project Coordination
• Volunteer Management
• Google Adwords
• Adobe Illustrator
• Email Marketing