Brooke Dunnigan
Group Strategy Director | Personalization, Loyalty & CRM Expert
- Role
- Group Strategy Director at VML
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Brooke Dunnigan
Dynamic and results-driven marketing leader with 17 years of experience in loyalty, retail, and digital media. Proven expertise in developing and executing large-scale personalization strategies that enhance customer engagement, drive repeat purchases, and maximize customer lifetime value. Adept at leveraging data, analytics, and customer insights to create tailored shopping experiences across multiple channels, including web and mobile. Strong communicator and team builder, capable of working through ambiguity, influencing cross-functional teams, and driving business growth in fast-paced environments. Passionate about creating unforgettable customer experiences through innovative and customer-centric marketing solutions.
Experience
Group Strategy Director
Jun 2025 — Present · Seattle, WA, US
Bringing Modern CRM, personalization and loyalty to T-Mobile and leading a team of marketing experts.
Education
Washington State University
BA in Business Administration, Marketing & International Business
Skills
- Social Media Advertising
- Direct Marketing
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Media Planning
- Digital Marketing
- Online Marketing
- Excel
- Analytics
- Media Strategy
- Social Media
- Atlas
- SEO
- Brand Awareness
- Online Branding
- Mobile Marketing
- Marketing Strategy
- Media Buying
- Emerging Media Strategy
- Digital Media
- Search Advertising
- Advertising
- Digital Strategy
- Online Advertising
- Data Analysis
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