Brooke Dalby

About Brooke Dalby

Accomplished data-driven team player with 8 years of experience interested in media analytics or product ownership at companies that offer an opportunity to solve quantitative problems, form strong relationships, and guide strategic decision-making. Proven ability to uncover insights through analysis, apply business acumen to solve problems, visualize data in dashboards for digestibility, and present actionable stories to leaders. Lover of learning new things and anything music.Skills and certifications include:Certified Scrum Product Owner, Certified Product Manager (Product School), Google Analytics Certified, Google Ads Certified, Tableau, Excel (advanced), SQL (advanced), ETL, Python (beginner), Statistical Modeling, Quantitative Problem-Solving, Presenting, Communication, Agile, Jira, Product Management, Visio, Music

Experience

1. Associate Director, Client Analytics

   WPP Media

   May 2025 — Present

   Analytics lead and primary client contact. Connecting campaigns to business outcomes and cross-channel analyses across paid/owned/earned. Defining overarching learning agenda and measurement/experimental approach (incrementality, e.g. conversion/sales/brand lift studies; predictive attribution e.g. machine learning).

Education

• University of Virginia

  B.S. in Commerce, Marketing and IT, tracks in Business Analytics and Advertising , Additional focus in music

  2011 — 2015

Skills

• Data Analysis
• Client Services
• Microsoft Office
• Web Analytics
• Research
• Ms Project
• Tableau
• Facebook
• Market Research
• Editing
• Sql
• Online Campaign Management
• Marketing
• Public Speaking
• Microsoft Excel
• Media Planning
• Quantitative Analytics
• Social Media
• Adobe Creative Suite
• Rapidminer
• Team Leadership
• Social Networking
• Social Media Marketing