Brooke Boyd

About Brooke Boyd

Hype Group was founded in 2009 in St. Petersburg, Florida. At that time, the city was on…

Experience

1. President

   Hype Group

   Jan 2009 — Present · Tampa/St. Petersburg, FL, US

   Hype Group was founded in 2009 in St. Petersburg, Florida. At that time, the city was on the forefront of immense growth and focusing on one of it\'s first major creative pushes. The problem was there were few people taking part in the conversation about what the city had been known for in the past and how design and innovation could help shape it\'s future. Hype Group really started as a by-product of that conversation. Founder Brooke Boyd wanted to start an agency that was creative, bold enough to stir the pot, and courageous enough to stick around and see how these brands/companies shaped the lives of the people that lived here. Before we knew it, Hype Group was gaining traction here in the St. Petersburg area and growing a presence in the larger Tampa Bay, working alongside clients like Green Bench Brewing, PDQ, Boar’s Head, Made Coffee, Suncoast Credit Union and TRUHAIR. For almost ten years now, Hype has been providing a full suite of award-winning creative communications services for companies of all shapes sizes. We\'ve worked with locally-owned businesses to national franchises to do everything from strategy, messaging, and brand identity design to full-blown creative campaigns and marketing. Since making our mark in St. Petersburg, FL and the surrounding area, we\'ve expanded our offices to Austin, TX where we again saw an opportunity to help shape a growing city centered around creativity. At the end of the day, we love building brands and experiences in places we are passionate about. and lucky for us, the job is never done. We aren\'t a just a \"chop shop\" for design one-offs, but rather a team that looks at your brand holistically, developing creative solutions that shape your brand and its impact on our daily lives. Together we build better brands.#believethehype

Education

• University of Florida

  Public Relations

  2000 — 2004

Skills

• Press Releases
• Lead Generation
• Market Planning
• Direct Marketing
• Media Planning
• Direct Response
• Media Relations
• Media Buying
• Digital Marketing
• Marketing Communications
• Social Media
• Event Management
• Content Management
• Brand Development
• Marketing Research
• Email Marketing
• Marketing Strategy
• Analytics
• Social Media Marketing
• Event Planning
• Advertising
• Web Design
• Integrated Marketing
• Marketing
• Online Marketing
• New Business Development
• Blogging
• Facebook
• Digital Media
• SEO
• Copywriting
• Broadcast
• Logo Design
• Start-Ups
• Public Relations
• Online Advertising
• Social Networking
• E-Commerce