Brooke Begnaud

About Brooke Begnaud

I am a strategic marketing leader with a proven track record of developing successful global go-to-market B2B strategies and integrated campaigns that drive profitable pipeline. I am adept at leveraging campaign insights and deep analytics to re-invent marketing campaign strategy and execution. I have demonstrated experience in leading diverse cross functional teams and global initiatives. My 20+ years of experience encompasses a skill set that spans across marketing disciplines. From marketing strategy - including developing personas, client journeys and content - to go-to-market execution using a mix of social, digital, and events, my experience translates to deep understanding of how marketing elements fit together to form cohesive, successful programs. Areas of Expertise: Marketing Strategy and Planning Global Campaigns Digital MarketingOffer and Content DevelopmentPipeline Analysis and Action PlansGlobal Event Strategy and Management Industry and Role-Based Marketing Channel and Partner Marketing Budget ManagementAgency Relations Vendor Management

Experience

1. Senior Event Strategist

   IBM

   May 2022 — Present

Education

• Stephen F. Austin State University

  BBA, Marketing & Management

  1986 — 1989

Skills

• Multi-Channel Marketing
• Crm
• Sales Enablement
• Thought Leadership
• Lead Generation
• Marketing Communications
• Channel
• Go-to-Market Strategy
• Partner Management
• Business Alliances
• Integrated Marketing
• Demand Generation
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Digital Marketing
• Analytics
• Alliance Marketing
• Strategic Partnerships
• Business Partner Relations
• Strategy
• Marketing Management
• Product Marketing
• Direct Marketing
• Leadership
• B2b Marketing
• Customer Relationship Management (Crm)
• Marketing
• Competitive Analysis