Brooke Backlund

General Manager, Organizational Effectiveness @West Fraser

Vancouver, BC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

General Manager, Organizational Effectiveness @West Fraser

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Vancouver, BC, CA

In this role, I work with the HR team to lead initiatives that strengthen organizational effectiveness by supporting the alignment of strategy, structure, people, and culture to build capacity for sustainable business success. I coordinate and oversee our talent strategy and promote integrated people processes that- Enhance workforce capabilities- Equip leaders and teams to address workplace opportunities with tailored HR solutions- Drive continuous improvement and support manageable, strategic steps toward long-term goals- Strengthen alignment between day-to-day operations and broader HR and business strategies

EDUCATION

N/A

British Columbia Institute of Technology

Associate Certificate, Business of Sawmilling

2015

Canadian Professional Management Services

Labour Relations

2014 — 2015

British Columbia Institute of Technology

Human Resources Management Diploma

2010 — 2014

The University of British Columbia

Bachelor of Arts (B.A.), double major in psychology and English emphasis literature

SKILLS

Talent AcquisitionConflict ManagementTime ManagementPerformance ManagementHR PoliciesRecruitingMarketingHighly ReliablePublic SpeakingOffice AdministrationHuman Resource DevelopmentLeadershipPersonnel ManagementTalent ManagementHuman ResourcesProject ManagementLabor RelationsDisability Claims ManagementEmployee RelationsAttendance ManagementTrainingBenefits AdministrationProgram DevelopmentCustomer Service

ABOUT BROOKE BACKLUND

For recruitment inquiries, please visit our website. I welcome LinkedIn connections but do not respond to messages on this platform.Collective bargaining, labour and employee relations, collective agreement interpretation, recruitment and retention, onboarding, performance management, investigations, policy development, training facilitation, claim appeals, ability management, health and wellness, sustainability, workforce inclusion, change management, organizational effectiveness, talent development.Meyers Brigg: ENTJDiSC Style: iDInsights Discovery Type: 26 - Motivating Inspirer (Classic)

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Brooke Backlund — General Manager, Organizational Effectiveness at West Fraser in Vancouver, BC, CA | Unifers