Brooke Steinbock
- Role
- Lead Product Manager (Contract) Account Platform & Guest Data Systems at AIM Consulting Group
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Brooke Steinbock
I lead platform-level product strategy at Alaska Airlines focused on the Account systems…
Experience
Lead Product Manager (Contract) Account Platform & Guest Data Systems
May 2022 — Present
Product Manager | Driving Digital Transformation, Personalization & Loyalty Innovation at Alaska Airlines• Oversee roadmap prioritization and business alignment for multiple software development teams.• Lead sprint and quarterly planning, ensuring feature deliverables are clearly communicated to executive leadership and delivered on schedule.• Collaborate closely with developers, designers, and stakeholders across departments to align prioritization decisions with the overall product roadmap.2023: Product lead for a cross-departmental initiative to incorporate Gender X and U options in account profiles, extending through the entire flight check-in process with TSA.2024: Took on an additional team and led a major replacement of the loyalty management system, including full data migration of guest profiles to a new database. Modernized enrollment pages with updated infrastructure and design, finding creative solutions to meet aggressive timelines.2025: Directed three teams through the successful launch of Alaska Airlines’ global rebrand to Atmos Rewards. Delivered a brand-new account overview page with updated design and new features, enhancing the guest experience.
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