Brooke Phillips

About Brooke Phillips

An energetic and creative retail professional with a track record of achievement in process improvement, assortment planning, inventory management, profitability maximization, brand awareness, product development, and merchandising. Proven talent in vendor partnerships, negotiations, strategic thinking, and marketing initiatives. An ambitious and innovative leader who contributes to the ongoing success of any organization.

Experience

1. Manager, Retail Marketing & Operations

   the LEGO Group

   Nov 2022 — Present

   Collaborates to execute on NA LBR Marketing components to ensure alignment and reflect global direction at the regional level. • Marketing engagement & communication with LEGO Retail Marketing including but not limited to the following; • Gift with purchase directives• VIP double points items and promotional periods • Marketing communications (MarComm) aligned to marketing programs or in-store engagement activations dictated by regional marketing team. • Collaboration with MarComm to evaluate and recommend go forward directives. • Collaborate with allocation to capture product information/flow that relates to marketing campaigns & GWPs.• Point of contact & liaison between store operations and LEGO Retail Marketing to channel questions and provide input & feedback to activation owners. • Marketing-to-store logistics including shipping marketing materials. • Manage the store marketing request process (event, empty window and digital signage opportunities) and execute proximity marketing bounce-back opportunities.• Assist NA LBR Marketing lease required marketing requests and identifies opportunities for renegotiation.• Maintenance of Store Event Pages on LEGO.com• Manage store booking tool configuration for new stores and hours of operation.• Partner with Global Training team to coordinate new product announcements. • Collaborate with CSE to ensure alignment in stores regarding PR announcements, product recalls, CSE availability and new initiatives. • Store operations direction through internal and external stakeholder management building and maintaining vendor and license partnerships. • Work in collaboration with store operations team to respond to enquiries in the shared team inbox, create Zipline communications, maintain Resource Library reference materials.

Education

• Southern New Hampshire University

  Bachelor's degree, Marketing/Marketing Management, General