Brooke Morrill

About Brooke Morrill

With a robust background in strategizing and managing marketing content, my tenure at Create Room has been characterized by crafting compelling narratives that drive sales and bolster brand identity. Our team\'s efforts in email, SMS, blog, and social media content have significantly contributed to a cohesive and dynamic online presence.My expertise in SEO and creative development, honed during my time at Lakanto, allowed me to effectively solve customer product challenges through targeted articles and visual content.

Experience

1. Marketing Content Manager

   Create Room

   Oct 2021 — Present · Lehi, UT, US

   Lead multi-channel content campaigns: Direct strategy and presentation for email, SMS, blogs, social media, video, graphics, and photography to enhance customer acquisition and engagement-Collaborate with cross-functional teams: Partner with sales, product, affiliates, and customer service teams to deliver personalized experiences, boosting brand loyalty-Foster a collaborative environment to ideate, complete projects, and drive impactful results-Develop and refine content strategy: Evaluate, adjust, and improve strategies across platforms to enhance engagement and effectiveness based on performance analysis, feedback, and regular reporting-Measure and optimize marketing initiatives: Implement A/B testing and analytics to drive data-driven improvements and regularly report on campaign effectiveness to guide strategic adjustments-Manage deadlines and projects: Coordinate timely delivery of multiple projects, ensuring on-time completion for both quick and long-term tasks-Recruit and train team members: Build a high-performing content team and improve team dynamics.

Education

• Utah Valley University

  Bachelor of Fine Arts (BFA)

  2012 — 2015