Brooke Maharg
Marketing Manager at Eurofins Environment Testing USA
- Role
- Marketing Manager at Eurofins Environment Testing (USA)
- Location
- Lancaster County, PA, US
- LinkedIn followers
- 500 followers
About Brooke Maharg
Strategic and performance-driven marketing executive with 13+ years of experience leading high-impact marketing initiatives across national and global organizations. I specialize in transforming complex marketing challenges into data-driven solutions that enhance brand visibility, fuel lead generation, and support long-term growth.Currently, I lead divisional marketing strategy for over 40 business units at Eurofins Environment Testing US. I oversee integrated campaigns, web and SEO optimization, brand management, CRM marketing, and internal communications — all while aligning closely with executive leadership to ensure our efforts support revenue goals and company growth.My passion lies in building strategic narratives that drive connection — from rebranding newly acquired companies to elevating legacy brands. I bring deep expertise in digital and traditional marketing channels, corporate communications, and cross-functional collaboration.
Experience
Marketing Manager
Eurofins Environment Testing (USA)
Apr 2017 — Present · Lancaster, PA, US
Responsible for managing all marketing activity (internal and external) for the 40+ business units within the division, as well as managing the divisional marketing activity and strategy of those businesses individually; developing and implementing the overall marketing strategy in line with company objectives including e-mail and web advertising campaigns, events, social media, public relations and any supporting literature; coordinating marketing campaigns with sales activities and providing support for sales teams; updating and maintaining the divisional website and 2 associated microsites to ensure top-of-the-fold positioning through implementing SEO best practices; creation and publication of all marketing material (print and digital to include advertisement creation; planning and implementing promotional campaigns leading to product selling growth and brand recognition; managing social media presence; managing and improving lead generation campaigns, measuring results through both Salesforce and Microsoft Dynamic Marketing; overall responsibility for brand management and corporate identity; monitoring and reporting on effectiveness of developed and implemented campaigns to senior-level management; leading rebranding efforts for business acquisitions; creating and overseeing the company’s marketing budget; guiding day-to-day activities of marketing team of 3.
Education
Pennsylvania College of Art and Design
Social Media Marketing and Communications Certificate
2013 — 2014
Cornell University
Certificate in Strategic Marketing, Marketing
2019 — 2019
Indiana University of Pennsylvania
Bachelor's Degree, Journalism; Public Relations
2004 — 2008
Skills
- SEO
- Nonprofit Organizations
- Social Media
- Email Marketing
- Event Management
- Graphic Design
- Event Planning
- Google Adwords
- Copy Editing
- Marketing
- Public Relations
- Editing
- Copywriting
- Web Design
- Social Media Marketing
- Press Releases
- Google Analytics
- Photoshop
- Advertising
- Fundraising
- Marketing Strategy
- Newsletters
- Digital Marketing
- Joomla
- Adobe Creative Suite
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