Brooke Kruse

About Brooke Kruse

WHO I AMI am dedicated to creating the best employee experience while elevating organizational performance.WHAT I DOI have worked in HR for over a decade, from specialist to manager and director of people and path. In my current role, I oversee compensation, benefits, and wellness programs as well as recruiting efforts, employee relations, and regulatory compliance. SELECTED ACHIEVEMENTS• Scaled from 75 to 775 employees across US and Canada with two offices and 12 stores.• Led and expanded HR team from two to 10 in last two years and owned a $750K budget.• Established a performance calibration process, leading to a 75%+ internal mobility rate.• Created a peer-to-peer recognition and an employee tenure recognition program.• Developed strategies for DEI, increasing gender equity from 23% to 46% female in 2023.• Achieved employee retention of ~80% and 80%+ of staff members find their work meaningful.• Navigated acquisitions of US, Canadian, and Japan-based companies (now 1,200 employees).• Launched Stock Appreciation Rights compensation program to reward employee tenure.• Launched a monthly leadership development program to increase leadership competencies.

Experience

1. Sr Director, People & Culture

   evo

   Sep 2025 — Present

Education

• Washington State University

  Bachelor of Arts - BA

Skills

• Human Resources
• Customer Service
• Event Planning
• Employee Benefits
• Snowboarding
• Merchandising
• Microsoft Office
• Management
• Outlook
• Team Building
• Marketing Strategy
• Leadership
• Employee Relations