Brooke Jack
Consumer & Brand Marketing | Digital Growth Strategist | Beauty & Aesthetics | Product Launches | Cross-Functional Leadership | Go-to-Market Excellence | Brand Growth
- Role
- Digital Marketing Consultant, West Division at Allergan
- Location
- Newport Beach, CA, US
- LinkedIn followers
- 500 followers
About Brooke Jack
Dynamic marketing leader with 15+ years of experience driving growth, digital innovation,…
Experience
Digital Marketing Consultant, West Division
Jul 2021 — Present
Spearhead digital transformation initiatives for 50+ med spa and plastic surgery practices, driving double-digit patient acquisition growth (10% above parallel YoY trends) through integrated digital and consumer marketing strategies including SEO, paid and organic social, email marketing, and local search optimization.• Partner cross-functionally with Sales, Training, Corporate, and Regional leadership to execute go-to-market strategies for major product launches (Volux, Skinvive, Platysma Bands), ensuring seamless rollout and strong adoption through innovative digital campaigns.• Lead data-driven marketing programs by implementing advanced analytics, conversion tracking, CPL/CPA optimization, and A/B testing, delivering measurable ROI improvements and enhanced campaign efficiency.• Develop and facilitate strategic marketing workshops for practice owners and providers, driving higher adoption of Allergan platforms and expanding engagement across digital channels.• Collaborate with senior leadership and sales teams to identify growth opportunities, deepen practice partnerships, and reinforce Allergan’s position as the partner of choice in aesthetics.
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