Brooke Hill
CEO of Swella Beauty | Experience Economy Builder
- Role
- Co-founder and CEO at Swella
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Brooke Hill
Brooke Hill is the CEO and co-founder of Swella, a tech-enabled service business with two locations and a team of 20+. Under her leadership, Swella has grown to $1M+ in annual revenue and is profitable, demonstrating that premium positioning and operational efficiency outperform volume-based models.Brooke specializes in helping physical business operators leverage technology as an accelerant rather than a replacement. Her approach combines premium positioning, AI-powered operations, and data-driven experience design to help service businesses scale profitably without founder burnout.Before founding Swella, Brooke worked at Google, running ad strategy for some of the world’s largest multi-channel retailers. She holds an MBA from the Wharton School and has been studying how tech-enabled physical businesses succeed long before “experience economy” became a buzzword.Brooke works with service business operators ($500K-$5M in annual revenue) who are ready to transition from the operational grind to systematic growth. She is available for speaking engagements and consulting.
Experience
Co-founder and CEO
Sep 2022 — Present · Atlanta, GA, US
Swella is disrupting the textured hair industry through its one-stop-shop model. We integrate technology to deliver better hair braiding experiences.
Education
The University of North Carolina at Chapel Hill
Bachelor of Science - BS, Business Administration and Management, General
General Assembly
Data Analytics
The Wharton School
Master of Business Administration - MBA, Entrepreneurship and Innovation
2020
Skills
- Powerpoint
- Microsoft Excel
- Powerpoint Development
- Microsoft Office
- Community Outreach
- Teamwork
- Google Adwords
- Social Media
- Research
- Customer Service
- Data Analysis
- Hyperion Reports
- Public Speaking
- Strategic Planning
- Management
- Event Planning
- Leadership
- Project Management
- Managing Database
- Microsoft Word
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