Bingbing Guan
Senior Account Manager @Coty
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WORK HISTORY
Senior Account Manager @Coty
New York, NY, US
Coty is the world\'s largest beauty company and one of the largest fragrance companies, founded in 1904 by François Coty. Fiscal 2022 revenue of $5.3 billion. Coty acquired 41 beauty brands from Procter & Gamble in 2016, making it the global fragrance leader, the second-largest hair color and styling company and the third-largest color cosmetics company. The company operates three segments: Consumer Beauty, which focuses on body care, color cosmetics, fragrances, hair color and styling products; Luxury, for luxury cosmetics, fragrances and skincare; and Professional Beauty, which offers products to beauty salons and nail salon professionals. Serve. Coty\'s mission is to \"celebrate and liberate the diversity of beauty.\"
EDUCATION
Korea University School of Business
Bachelor of Business Administration - BBA, Business Administration and Management, General
University of Southern California
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT BINGBING GUAN
Marketing and branding professional with more than 10 years of professional experience in the high-end beauty industry. Holds an MBA from the University of Southern California, majoring in business administration and minoring in finance and economics. Proven track record of building successful brands. Passionate about branding, creative concepts and storytelling, as well as expertise in the development of integrated multi-channel marketing strategies.
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