Brock Ray
Helping companies design and build the systems that run their business. || Director of UX Design || Traust
- Role
- Director of User Experience at Traust
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Brock Ray
I’m a creative director and marketing strategist with a passion for user experience…
Experience
Director of User Experience
Apr 2021 — Present · Minneapolis, MN, US
At Traust, I lead UX strategy and design for enterprise application development projects, primarily — though not exclusively — in Oracle APEX. I’m very hands-on, building out prototypes, writing CSS, and translating complex workflows into elegant, usable designs. I also contribute to business strategy as part of the executive team and help steer the firm’s creative and brand efforts.Recent projects include:Law Enforcement Records Management System (RMS) — Currently leading UX design for a comprehensive public safety records system. This non-APEX project involves extensive user research with officers and records staff, along with full interface design in Figma to support everything from incident reporting to case tracking.Employee Engagement & Rewards App — Led UX design for a social media–style recognition platform built in Oracle APEX. The app features a feed of recognition posts and a points-based reward store delivered with the polish and responsiveness of a consumer-grade product. My work included writing extensive custom CSS to push APEX beyond typical enterprise UI standards.Clinical Trial Supply Chain System — Designed and developed the front-end for a full-lifecycle clinical trial logistics platform, focused on transparency, data entry efficiency, and audit compliance.Purchasing System Integration — Led UX and business analysis for a project that tied a user-friendly ticketing interface to backend Oracle financial systems, eliminating duplicate entry and reducing order processing time.Higher Ed Student & Staff Portal — Designed an Oracle APEX application that unified student registration and employee HR tools into a single, cohesive experience.Manufacturing QC App — Delivered the UX for a quality control data collection and reporting tool used on the shop floor of a tooling manufacturer.Across all projects, I focus on human-centered design, usability, and bridging the gap between real users and complex enterprise systems.
Education
Minneapolis College
Associate of Applied Science
Metro State University
Bachelor of Arts
New College of Florida
Philosophy, Computer Science
Skills
- Marketing Strategy
- Social Media
- Visual Communication
- Copywriting
- Web Design
- Graphic Design
- Account Management
- Branding & Identity
- Strategy
- Indesign
- Html
- Brand Implementation
- Web Development
- SEO
- Market Research
- Design Research
- Corporate Branding
- Creative Direction
- Buzz Marketing
- Digital Marketing
- Public Relations
- Creative Branding
- Blogging
- Content Marketing
- Marketing Copy
- Product Marketing
- Social Media Marketing
- Art Direction
- Newsletters
- Web Analytics
- Corporate Communications
- Public Speaking
- Landing Pages
- Css
- Thought Leadership
- Marketing Communications
- Design Thinking
- Marketing
- Strategic Communications
- Email Marketing
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