Brock Deniston

About Brock Deniston

I build digital commerce ecosystems that scale — connecting products, platforms, and people to deliver seamless fulfillment and high-velocity growth.As an eCommerce & Fulfillment Product Leader with more than a decade of experience across Fortune 500 retail organizations including Tractor Supply, Macy’s, and AT & T, I’ve driven measurable impact in digital sales, fulfillment optimization, and omnichannel transformation. My approach combines product management discipline, operational strategy, and data-driven decision-making to turn customer friction points into competitive advantage.Core strengths:eCommerce Growth Leadership: Scaled online sales through product innovation, conversion optimization, and experience design that consistently outperformed market trends.Fulfillment & Operations Strategy: Reduced order-to-delivery times and improved promise-date accuracy by integrating near-real-time inventory services and fulfillment optimization models.Digital Transformation & Product Delivery: Led roadmap execution for enterprise-level features (Ship Zip, Legendary Fulfillment, Inventory Service near real-time Refresh, Order Details React Migration).Cross-Functional Influence: Partner with operations, marketing, UX, engineering, and finance to translate business goals into scalable digital solutions.I’m passionate about shaping the future of omnichannel retail — blending fulfillment precision with digital innovation to elevate customer experience and accelerate growth. Open to connecting with forward-thinking retail, tech, and logistics leaders building the next generation of digital commerce.Key capabilities include:Mobile & Web Product Development [iOS, Android, Responsive Web]| Digital Fulfillment & Inventory Optimization | SAFe & Agile Product Delivery | Omnichannel Strategy | RFID & Supply Chain Innovation | Product Analytics | OKR & Roadmap Ownership | Cross-Functional Leadership

Experience

1. Senior Manager of Product Management (Fulfillment)

   Tractor Supply Company

   Oct 2024 — Present

   As part of Tractor Supply’s ongoing Life Out Here 2030 strategic priorities, I led initiatives that advanced digital commerce and fulfillment capabilities, enhancing customer experience, streamlining operations, and contributing to the company’s strong business performance. These efforts supported Tractor Supply’s record growth and continued momentum in customer engagement, as reflected in its third quarter \'25 financial results.Key Highlights• Delivered a broad set of digital features and pilots that drove measurable operational and customer value• Improved checkout and site delivery experiences, significantly reducing friction and strengthening conversion performance• Expanded online product assortment, enabling new categories and deeper customer reach• Enhanced fraud prevention and protection measures to safeguard transactions and maintain customer confidence• Implemented new capabilities that offer improved inventory visibility and Buy Online, Pick Up In Store (BOPIS) improvements to simplify fulfillment and improve speed to purchase• Advanced order management and same-day delivery programs, supporting seamless omnichannel execution across stores• Rolled out post-purchase order options elevating convenience and flexibility across the national store networkThese advancements strengthened Tractor Supply’s position as a leader in omnichannel retail, aligning digital transformation efforts with enterprise growth and the mission to deliver exceptional value and service to every customer, anytime and anywhere.

Education

• Everglades University

  Bachelor of Science (B.S.), Business Administration, Magna Cum Laude

• Florida SouthWestern State College

  General Studies

Skills

• Mobile Devices
• Team Leadership
• Customer Experience
• Sales
• Selling
• Coaching
• Sales Operations
• Customer Retention
• Sales Support
• Customer Service
• Leadership Development
• Project Management
• Business Development
• Direct Sales
• E-Commerce
• Product Management
• Training
• Customer Satisfaction
• New Business Development
• Sales Management
• Cross-Functional Team Leadership
• Manage Within Union Environment
• Team Motivator
• Retail
• Management
• Team Building
• Telecommunications
• Solution Selling
• Leadership
• Wireless
• Sales Process