Brock Z.

Senior Manager, Digital and Customer Experience @Haydon Corporation

Wayne, NJ, US

Led a company-wide digital transformation by building a scalable marketing and customer experience ecosystem from the ground up.Launched a custom-built website that significantly improved user experience, streamlined customer access to information, and enabled real-time behavioral tracking.Architected full-stack integrations across Brandfolder (DAM), HubSpot (CRM), and Smartsheet—enabling seamless cross-platform operations and scalable campaign infrastructure.Designed and executed high-ROI Google Ads strategies with 200–300% return, including competitor conquesting campaigns that converted new customers within 24 hours from ad click to first order.Built real-time Power BI dashboards and reporting pipelines, cutting manual reporting time by 90%+ and delivering daily executive-ready financials.Automated lead-to-sale data workflows, empowering sales, marketing, and finance teams with unified insights to improve response time and pipeline visibility.Driving digital modernization, revenue growth, and smarter marketing operations across the organization—while fostering a performance-driven, data-first culture.

Owens Community College

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

Kent State University

Bachelor of Business Administration (B.B.A.), Entrepreneurship/Entrepreneurial Studies