Brock Vergakis
Data-driven public affairs specialist focused on content strategy, social media, digital engagement, media relations and audience measurement.
- Role
- Digital Media Strategist at U.S. Fleet Forces Command
- Location
- Norfolk, VA, US
- LinkedIn followers
- 500 followers
About Brock Vergakis
Data-driven strategic communicator and storyteller who focuses on audience experience to…
Experience
Digital Media Strategist
Feb 2022 — Present · Norfolk, VA, US
Oversee digital media content operations and strategy for command websites and six social media platforms in support of Department of Defense, Department of the Navy, U.S. Northern Command, U.S. Strategic Command, and a four-star admiral in charge of the Atlantic Fleet\'s communications objectives. Grew following from 141.8k combined followers to 482.7k combined followers, routinely reaching more than 2 million accounts with content each year and achieving engagement rates that are more than double that of a typical government account on each platform. Write a weekly internal newsletter in SmartBrevity style for military public affairs officers, mass communications specialists, and public affairs specialists around the world on the latest developments in the world of news media, social media platforms, best practices for digital content, artificial intelligence, misinformation & disinformation, adversary influence, AP Style changes, professional development opportunities and how content performed on websites and social media platforms. Support deployed warships by creating weekly media monitoring and social listening reports. Take B-roll and edit into engaging short-form vertical videos, write and edit captions, and post content in real time during key events. Oversaw Fleet Week New York and Fleet Week Miami social media accounts during 2024 events, doubling audience reach, while also running the flagship U.S. Navy Snapchat account. Lead social media training sessions for new public affairs officers and provide training support to the fleet throughout the year. Experience using CapCut, Meta\'s Edits app, Canva, Meta Business Suite, Hootsuite, Sprout Social, Hubspot, Google Analytics, Similarweb, Meltwater, Cision, Critical Mention and the native analytics avaialable on Instagram, Facebook, LinkedIn, Threads, X, YouTube and Snapchat. Coordinated trainings for public affairs staff with the Google News Initiative on identifying misinformation and AI-generated content.
Education
Defense Information School
Public Affairs Communication & Strategy Qualification - Honor Graduate
2021 — 2021
University of South Carolina
B.A.
Skills
- Investigative Reporting
- Magazines
- News Writing
- Feature Writing
- Breaking News
- Headline Writing
- Speech Writing
- Politics
- Newsletters
- Feature Articles
- Copywriting
- Journalism
- Press Releases
- Public Speaking
- Public Relations
- Proofreading
- Media Relations
- Broadcast Journalism
- Blogging
- Ap Style
- Online Journalism
- Newspaper
- Content Strategy
- Newspapers
- Writing
- Social Media
- Editorial
- New Media
- Strategic Communications
- Storytelling
- Social Networking
- Editing
- Web Content
- Publications
- Publishing
- Copy Editing
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