Ravindranath Sarma Bollapinni
MarTech | Adobe Experience Platform | Adobe Campaign | Marketo | Unica
- Role
- Sr Technology Architect at Cognizant
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Ravindranath Sarma Bollapinni
Marketing Automation Consultant with Professional and Progressive experience serving enterprise businesses across the world. Years of consulting experience with Strong fundamentals in Marketing Automation and Campaign Analytics.B2B Marketing Automation:• Plan, manage, and execute client marketing programs(Engage, Event and Email Programs) using Marketo• Ability to understand lead strategy, contribute towards creation of Lead Scoring Models and Lead Life Cycle Management in Marketo.• Track campaigns, prepare performance analysis reports and make campaign, content and workflow recommendations.• Integration of Marketo with CRMs like Salesforce, Microsoft Dynamics to ensure seamless sync of Persons\' and Marketing Programs data between the systems.• Programming using Marketo API to support faster and easier import/export of data from Marketo.• Administration of Marketo Instance including Landing Page Domains, Email SPF/DKIM, Launch point integrations, Field Management, Webhooks and Marketo APIs.B2C Digital Outreach:• Design, execution and monitoring of Inbound, Outbound, Cross Channel Campaigns in IBM Campaign & IBM Interact, Adobe Campaign Classic (Interaction and Message Center) to serve personalized offers to customers.• Applying Supervised Learning techniques to predict the probability of offer acceptance and serve offers with most likelihood (of acceptance) through inbound channels.• Applying Unsupervised learning techniques (Cluster Analysis) to segment customers and discover distinct groups in Customer base.• Installation, Configuration, Upgrade, Customization, Administration of Unica.• Installation, Configuration, Upgrade, Customization, Administration of On-Premise setup of Adobe Campaign Classic.
Experience
Sr Technology Architect
Dec 2024 — Present · Winston-Salem, NC, US
Collaborate to integrate Adobe platforms seamlessly, ensuring the delivery of robust, data-driven marketing solutions. Oversee the design and implementation of MarTech architecture, ensuring it aligns with business goals and technical specifications. Create comprehensive implementation plans and architectures to guide project phases. Work closely with data architects, engineers, and other key stakeholders to ensure the Adobe Experience Platform achieves business objectives. Design and deliver connected, contextual, and personalized customer experiences using real-time customer profiles in Adobe Journey Optimizer. Develop and configure decision engines to apply rules and constraints for personalized offers in Offer Decisioning, ensuring the right offer is delivered at the right time. Ensure the seamless integration of Adobe Launch with other Adobe products and third-party tools for data collection, streaming, and analytical purposes.
Education
Bapatla Engineering College
Bachelor of Technology (B.Tech.), Electrical and Electronics Engineering
2006 — 2010
International Institute of Information Technology Bangalore
Post Graduate Diploma in Software Development, Computer Software Engineering
2010 — 2011
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