Britt Wright

About Britt Wright

I’m a strategic brand leader with 15 years of experience driving growth and cultural relevance across CPG, food & beverage, and automotive. My career spans Fortune 100 corporations, global brands, and emerging ventures — all unified by a focus on translating insights into measurable business results.At Altria Group, I developed a foundation in brand management, digital marketing, and sales leadership — managing frontline execution while shaping long-term brand strategy. I advanced to Nestlé, where I led global brand management, balancing innovation with operational excellence to keep household-name brands competitive in crowded markets.Today, as the Strategy & Brand Management Director at Culture Brands, I combine agency account leadership, CPG general management, and strategy/analytics oversight. I’ve driven multicultural marketing for Hyundai, launched products from the ground up, and guided cross-functional teams to deliver revenue growth and cultural impact. Alongside industry leadership, I serve as an Adjunct Professor at MICA + Johns Hopkins Carey Business School, mentoring future business leaders in brand strategy and forecasting.I build the bridge between cultural relevance and end-to-end business leadership — ensuring brands not only resonate with people, but deliver sustainable growth that endures.

Experience

1. Director of Strategy & Brand

   Culture Brands

   Aug 2024 — Present · Washington, DC, US

   Directed African American brand strategy for Hyundai Motor North America, increasing consumer engagement, brand health and driving measurable sales & share growth.Managed end-to-end CPG business leadership for The Happy Hues Co, scaling from launch to significant revenue while navigating tariffs, pricing shifts, and retail expansion.Built research, analytics, and forecasting frameworks to guide brand investments and optimize media strategy.Oversaw cross-functional teams across marketing, finance, supply chain, and agency partners to deliver campaigns, innovation, and annual brand plans.

Education

• George Mason University

  Bachelors of Arts

• University of Maryland - Robert H. Smith School of Business

  Master of Business Administration (MBA)

Skills

• Public Speaking
• Final Cut Pro
• Marketing Communications
• Customer Service
• Event Planning
• On-Air Announcing
• Radio Broadcasting
• Leadership
• Microsoft Office
• Apple
• Social Media
• Writing
• Mediation
• Social Media Marketing
• Journalism
• Social Networking
• Editing
• Management
• Sales
• Facebook
• Radio
• Marketing
• Press Releases
• Media Relations
• Project Planning
• Outlook
• Strategic Planning
• Training
• Powerpoint
• Microsoft Word
• Community Outreach
• Strategy
• Public Relations
• Event Management
• Fundraising