Britton Wanick

Go-to-Market Strategist and Marketer | Entrepreneur | Ecosystem Builder | Sales Leader | Delivering on the Promise of Information Technology

Role
Vice President Marketing at Uavionix Corporation
Location
Cleveland, OH, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Britton Wanick

I believe in finding ways to take advantage of uncertainty. My purpose is to enable the meaningful use of innovative technologies that make our lives better. Hence, I am driven to help early-stage start-ups go from zero to 1 through successful go-to-market programs. & From my education at the US Naval Academy to years of life experience, I have collected lessons that have become my “good bag” and “bad bag” of life skills; a continuing desire to learn keeps these lessons up-to-date and top of mind. The good bag contains things I want to do and envision being good for others; the bad bag contains things I don’t like and mistakes I’ve made. Together, like channel markers in a new harbor, the lessons help me navigate through uncertainty and accomplish something new. For instance, having found myself leaving one company and searching for the next as many do; I took it as an opportunity to train and complete my first ultramarathon. Even when there isn’t a clear path, I find one. As a leader, I use these principles to envision success, develop a roadmap, then navigate to achievement. I lead with clear intentions and results to earn the trust of my team and trust my team to do the same. This mutually accountable spirit is a hallmark of my approach; each interaction is an opportunity for myself and others to learn and grow as we prepare for the next path. For 20 years, I’ve brought value to information sharing ecosystems across the US Intelligence, identity, access management, security, and aviation communities. In my current role at SmartSky, I packaged disparate offerings into 4 services for the aviation ecosystem to generate the company’s first revenue. At SmartSky, negotiated a partnership with the International Air Transport Association for the distribution of turbulence data from 200+ commercial airlines in 18 months, creating revenue generating potential for SmartSky’s data platform. Grew recurring revenues of $210K as SaaS product go-to-market leader at FourV Systems; added 3-year $750K contract with a major Cloud platform provider. At Kestrel Enterprises, increased tech services revenue from $750K to $40M in 6 years: Go-to-Market Strategy | Channel Optimization | Partnerships | Sales Strategy | Differentiated Positioning | P&L | Cross-functional Collaboration | Teambuilding | Sales Management | Investor Presentation | Data Analytics | Web Platforms | SaaSLet’s connect: b••••••@gmail.com!

Experience

  1. Vice President Marketing

    Uavionix Corporation

    Jan 2023 — Present · Leesburg, VA, US

    uAvionix delivers avionics solutions at the forefront of safety and innovation—supporting general aviation pilots, drone operators, and airport operators with certified, reliable technology that enhances situational awareness and airspace compliance across crewed and uncrewed operations.

Education

  • Naval Nuclear Power School, Orlando FL

    Graduate Certificate, Naval Nuclear Power Technology and Operations

    1996 — 1996

  • Center for Creative Leadership, Greensboro NC

    Organizational Leadership

    2011 — 2011

  • United States Naval Academy

    B.S., Naval Architecture minor in French

    1991 — 1995

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Britton Wanick — Vice President Marketing at Uavionix Corporation in Cleveland, OH, US | Unifers