Brittny Thompson

About Brittny Thompson

I am a driven, adaptable young professional with a strong background in brand management, sales and marketing, and customer relationship growth. I carry a diverse bag of buy-in generating skills relating to integrated marketing, emotional branding, local relationship marketing, sales building, and emerging market branding. I am a goal oriented, passionate team leader with the proven ability to positively effect growth within a company, while encouraging everyone else around me to do the same. If I\'m learning, you\'re learning. Possess excellent interpersonal communication skills, I\'ve been told once or twice I have the ability to talk to a wall.

Experience

1. Certified Training Area Marketing Manager

   Raising Cane's Chicken Fingers

   Nov 2019 — Present

   As an Certified Training Area Leader of Marketing, I have trained and nurtured over 25 Area Leaders of Marketing Nationwide to help the growth of Raising Cane\'s Chicken Fingers company wide. Partnered with cross-functional leaders in Training, Recruiting, and Operations to support 22 restaurants by upholding brand standards, on-boarding new Operators with marketing training, and executing integrated local marketing initiatives.Designed and executed annual and quarterly marketing strategies to drive topline sales, enhance customer loyalty, and grow key revenue channels such as large catering orders, online ordering, dine-in, and high-potential restaurant focus areas.Utilized ROI-aligned methodologies to evaluate campaign performance and optimize marketing plans based on data-driven insights.Provided strategic feedback on local and national marketing programs; collaborated with the Restaurant Support Office to improve marketing tools, systems, and processes.Delivered 100% execution of localized trade area engagement plans through grassroots efforts including community partnerships, sponsorships, public relations, and influencer marketing.Sourced, negotiated, and activated assets for over 100+ sponsorships and partnerships with Major League and Minor League Sports Teams, universities, nonprofit organizations, chambers of commerce, K–12 schools, youth sports leagues, annual events, and faith-based groups.Led go-to-market marketing, media, and community engagement strategies for New Restaurant Openings (NROs) and New Market Entry campaigns to ensure strong brand visibility and customer acquisition.Localized national campaigns by aligning with regional influencers and strategic partners to deliver high-impact, community-relevant activations.

Education

• Colorado State University Pueblo

  Bachelor's degree, Mass Communication/Media Studies

  2008 — 2012

• Cité Internationale Universitaire de Paris

  Study abroad

  2009 — 2010

• Colorado State University

  Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services

  2018 — 2020

• Colorado State University

  Graduate Certificate, Marketing/Marketing Management, General

  2019 — 2021