Brittni McMillan

About Brittni McMillan

Senior Marketing Deployment & Analytics Manager with 10 years of experience developing…

Experience

1. Senior Marketing Deployment & Analytics Manager

   Natural Gas Intelligence

   Jun 2022 — Present

   Content Marketing Collaborates across departments to create, proof, test, implement & optimize marketing strategies. Works with subject matter experts to optimize existing and/or create new relevant content & marketing campaigns to support the NGI brand. Delivers end-to-end, actionable marketing campaign insights to better optimize the success of future campaigns. Digital & Email Marketing Manages the creation of emails, advertisements, webpages, tracking features, automated campaigns, follow-up emails, & social media campaigns. Manages the promotional email database including creating & updating lists, segmenting, & list hygiene. Maintains an email marketing calendar detailing scheduled campaigns. Supports & optimizes the lead nurturing processes, including lead information collection, & lead segmentation. Website Analytics & SEO Identifies key performance indicators & reports on important metrics that pertain to website & article performance. Performs ongoing keyword research, including discovery & expansion of keyword opportunities, leveraging tools such as SEMrush & Google Analytics. Creates landing pages that increase SEO & the user’s website experience. Conference Management Plans, manages & implements trades & logistics of domestic & international conferences. Conducts contract negotiations for trade agreements. Establishes strong relationships between conference stakeholders & NGI Creation & management of trade deliverables including specialized emails, tracking codes, & custom handouts. Coordinates post-event initiatives, campaigns, & relationships to ensure that NGI maximizes event ROI. Advertising Manages advertising operations including scheduling, setup, troubleshooting, campaign optimization, & reporting. Effectively communicates with clients about the status of campaigns, technical issues, launch delays, delivery issues, & results.

Skills

• Time Management
• Social Networking
• Marketing
• Teamwork
• Powerpoint
• Customer Service
• Leadership
• Communication Skills
• Learning Quickly
• Social Media
• Microsoft Word
• Microsoft Powerpoint
• Data Entry
• Event Planning
• Microsoft Office
• Communication
• Critical Thinking
• Facebook
• Training
• Microsoft Excel