Britt Nichols

Revenue & Pricing Strategist | Operating Executive | Multiple Exits | Board Advisor | Film and Theater Advocate

Role
Principal at Acustrategy
Location
Charlottesville, VA, US
LinkedIn followers
500 followers
General Business & ManagementView LinkedIn profile

About Britt Nichols

I help companies find and create the value, scale revenue, optimize operations, and create meaningful exits. Over the past 25+ years, I have been involved in growing businesses, consistently delivering strong returns by combining deep operational expertise with a revenue leader\'s growth mindset. At Solen, served as Operating Executive helping acquire companies and CEO of two separate portfolio companies including Primate Technologies and Track Star International, maximizing ARR growth and EBITDA expansion. As the President, built and successfully sold the NSLPN job board. As CRO achieved over 3x ARR growth with ExamSoft before successful exit to Turnitin, as CCO/CRO rebuilt the go-to-market for QSR International which became Lumivero upon successful exit. And as an Executive Director, drove regional growth during Deltak\'s sale to Wiley Education Services. I excel taking B2B business through critical inflection points, whether that\'s pricing and packaging, building the revenue engine, preparing for exit, or scaling operations for sustainable growth. My experience as both a CEO and CRO means I understand how to drive revenue while building the operational foundation that creates enterprise value. I thrive helping growth and operational excellence intersect for value creation. Core Expertise:→ Revenue Growth & Scalability (consistently 15-55% organic growth)→ M&A Strategy & Integration (buy-side and sell-side experience)→ Building High-Performance Teams (scaled teams from 15 to 120+ FTE)→ PE Value Creation & Exit Preparation→ B2B SaaS, EdTech, IoT/Telematics, Services, Industrial With an early foundation in entertainment, I understand the value of creative problem solving and story telling in market positioning. As a former executive recruiter who then became an operator, I also understand the importance of good company culture, talent, sales, and building teams. And as a CRO and CEO, I know revenue engines intimately. Additionally, having worked buy-side M&A, I understand how investors think. Using this varied background in strategy, consulting, pricing and packaging, recruitment, marketing, customer interaction, enterprise-wide development, and executive negotiation, I understand the subtle nuances that make highly successful teams effective and then apply that knowledge and insight to the work environment to achieve superior results.

Experience

  1. Principal

    Acustrategy

    Sep 2023 — Present · Charlottesville, VA, US

    Principal - Strategic Advisor / Consultant for SaaS, Services, Industrial, Manufacturing, and Higher Education organizations on Packaging and Pricing, Go-to-Market, Digital-First Transformation, Operational Excellence, Organizational Structure and Alignment, and similar initiatives.

Education

  • Carnegie Mellon University

    Bachelor's degree

    1990 — 1994

Skills

  • Operations
  • Increasing Revenue
  • Account Management
  • Collaborative Leadership
  • Business Strategy
  • Account Retention
  • Strategy Development
  • Executive Search
  • Organizational Leadership
  • Executive Management
  • Operations Management
  • Strategic Planning
  • Business Development
  • Strategy
  • Social Networking
  • Student Recruitment
  • Creative Problem Solving
  • Collaborative Planning
  • Student Recruiting
  • Talent Management
  • Meeting Deadlines
  • Screenwriting
  • Executive Coaching
  • Lead Management
  • Marketing Strategy
  • Student Retention
  • Team Building
  • Management
  • Recruiting
  • Blogging
  • Sales Operations
  • Customer Retention
  • Revenue Forecasting
  • Sales Management
  • Public Speaking
  • Writing Books
  • Meeting Management
  • Team Leadership
  • Sales
  • Admissions

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Britt Nichols — Principal at Acustrategy in Charlottesville, VA, US | Unifers