Brittney Noonan
Shopper Marketing Manager @The Boston Beer Company
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WORK HISTORY
Shopper Marketing Manager @The Boston Beer Company
Driving shopper marketing strategy behind Twisted Tea, the #1 FMB brand, translating national brand goals into high-impact retail programs that accelerate growth across key channels. Collaborating closely with cross-functional teams across Brand, Commercial Marketing, Communications, and Insights to develop data-driven, omnichannel campaigns that influenced purchase behavior, increased conversion, and maximized brand visibility at shelf and online.
EDUCATION
Texas A&M University
Bachelor's degree, Speech Communication and Rhetoric
SKILLS
ABOUT BRITTNEY NOONAN
Every brand has stories to tell—stories that will not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. For over 16 years, I have successfully served as the conduit between consumer package goods and their targeted consumer. A proven leader who can develop messaging, communication, and content strategy to influence business and technical decision makers in the CPG industry. Work history includes consistent promotions to positions of increased responsibility, along with the proven ability to manage key account relationships and large-scale projectsCurrently, I am the Patrón Central region marketing manager for Bacardi, overseeing the planning and execution of national and local marketing programs in fourteen states. My specialties include: consumer package goods, brand awareness, trade marketing, consumer behavior, strategic brand planning, and project management.
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